Importance of Link Building in SEO
A hyperlink is a way for users to navigate between pages on the internet. Link Building is a process of acquiring hyperlinks from other websites to our own so that user can read or watch related post or video. In simple words, it is a process of interlink of pages of your own website or interlink between your website with other. For example, if you have real estatewebsite than you can interlink those websites who provide housing/commercial loan. Link Building is one of the processes of Search Engine Optimization (SEO). It made with two words, Link + Building. Link means URL or hyperlink which is a kind of Anchor Text This process called Link Building. It is a practice to promote your own website to other websites. SEO Linkbuilding
Why Link Building required:
Link Building is a process which uses to increase traffic on your website and to show your website on the top in search engine. Search engines are Google, Yahoo, Bing, Baidu, etc. Search engines use links to crawl the web. Search engine will search the links between the individual pages on your website and then search engine will crawl the links between entire other websites.
When Google fetch entire page of website, it’s called crawling. It is done by software called Crawler or Spider. Google’s algorithms are very complex and always evolving which determine the rank of a website. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results. Wikipedia is the best example. It has so many links in every page and the result is Wikipedia always on top in search engine.